A Wonderful Gift From Elégance
Following the very successful campaign launched in October 2010 to support women touched by breast cancer, Elégance the ready-to-wear label has just collected €48,780 to the BHI.
At a lovely cocktail party on Tuesday, February 8th 2011 at 7 pm, in their beautiful Paris boutique at 10 Rue de la Paix, Laurent Lingelser, Marketing and Communication’s Director of the Elégance label has handed a cheque of €48,780 over to Susan L. Schwartz, Director of International Development.
The Elégance brand created in limited edition a T-shirt with the pink ribbon, the international symbol of breast cancer, with Swarovski crystals in three colours (fuchsia pink, black and white), and a matching silk scarf.
3,955 T-shirts and 923 silk scarves have been sold!
Given the success of this collaboration, Elégance wishes to repeat it. Elégance will launch three articles in limited edition, a bag, a scarf as well as a long-sleeved T-shirt, in October 2011.
Elégance launches campaign to support Breast Health International
Elégance, the international ladies designer fashion label is delighted to announce that from Autumn/Winter 2010, it will be supporting worldwide charity, Breast Health International and its ‘Fund for Living’ appeal which offers practical help and support to those suffering with breast cancer.
Elégance has designed, and will exclusively sell across Europe, a T-shirt in three desirable colours alongside a complementing, luxurious silk scarf. The T-shirts will retail at £39 each and the scarf at £29, £10 from the sale of each item will be donated to the charity’s Fund for Living appeal – a program that supports those diagnosed with breast cancer. The initiative helps fund practical needs not covered on the National Health Service that assist those fighting breast cancer to maintain a sense of normality without financial constraints.
The T-shirts and scarf will be available from September and can be ordered online at www.elegance.co.uk or by calling 0844 557 5507. Through the sale of these items, Elégance is hoping to raise in excess of £10,000 for the appeal, an amount which will enable four new Fund for Living programs to be established across Europe.
UK Managing Director, Katrin Ehmer commented, ‘We’re very excited to be working with Breast Health International, their Fund for Living appeal is an extremely worthwhile and is some cases a life changing cause. It’s an incredible honour to think, through the sale of the T-shirt and scarf, that we can help make a positive difference to those suffering with breast cancer.”
About Elégance
The Elégance company, now globally successful, was founded by the Offergelt brothers in 1938 as a fabric business. Its head office is in Aachen, in Germany, where a design team creates superb prêt-àporter collections that are presented every season in top-flight boutiques, online, in the company’s own shops, franchise shops and shop-in-shops. In the UK the Elégance brand can be purchased
directly from the central London boutique, via mail order or online at www.elegance.co.uk. The UK head office based in Nottingham is responsible for all order enquiries and administration.