The House of Versace has been one of our most important sponsors since 2005. Ms. Donatella Versace graciously agreed to be the “face” of the first Breast Health International advertising campaign to promote breast cancer prevention and awareness among women. She was the first woman in Italy to take an active role in supporting these activities to fight breast cancer.
The campaign image, taken by world-renowned photographer Mario Testino, appeared in leading publications in Italy, Germany and the UK, from December, 2004, through late July, 2006.
To celebrate the launch of the new advertising campaign, Versace hosted a number of charity benefits to benefit the BHI.
Their involvement has made a huge difference to not only the women of Italy but the world. The generosity of the Versace organization allowed us to create the Versace/Breast Health International Fellowship in Breast Disease as well as expand our Fund For Living program.
Their constant support has been deeply appreciated and we look forward to ongoing and innovative projects with Versace at our side.